Amazon Advertising
World’s Largest eCommerce Marketplace – You’ve got to be selling on Amazon! Ecommerce platforms are the most accessible markets for businesses and Amazon is the biggest platform that drives traffic from the whole world. As a business, it is always an uphill battle to get audience attention with so many competing brands.
How do we work ?
We take advantage and capitalize on the existing Amazon data by advertising to the brand’s target audience with the variety of options available on the platform. We focus on the ACOS – Keeping the cost in line & getting most out of your Sponsored Campaigns
Understanding Amazon Advertising
- Sponsored Display Ads – Ads placed on & off Amazon.in. These target specific audiences based on shopping history or target specific products.
- Sponsored Product Ads – Ads to promote individual product listings. These also appear on search results and on product pages.
- Demand Side Platform – All-in-one advertising platform. It allows us to make the most of Amazon’s customer data, both on and off Amazon.
- Sponsored Brand Ads – Customized banner and video ads. These appear in relevant shopping results and feature your brand logo, custom headlines and multiple products.
Why Use Amazon Advertising?
It targets a specific audience and our experts help in benefitting from the data on the platform by the following methods.
- Promoting New Products: It is an excellent way to promote new product offerings.
- Increasing Visibility: It enables the potential customer to see what you have to offer, which can be hard to get noticed without ads.
- Cross-Selling: Ads can inform the customer of similar or complementary products. They can drive the traffic to the Amazon storefront & introduce them to your full catalog.
- Increasing Market Share: It specifically targets customers of competitors to increase your market share. It can help you capitalize on the visibility of other brands.
- Defends Your Listings: It helps a brand to serve its own ads on its own listings, preventing competitors from advertising there.
Get Started With Us
Our experts can help you strategize, manage, prioritize and budget the growth of your brand on Amazon
